By now, you have most likely seen our company mascot Pixi floating about our site somewhere. If you haven’t been introduced to Pixi yet, she is quite literally the letter P, personified. Our beloved mascot.
Now, why would we spend time designing her and her many fits, animating her, and even going as far as creating an Instagram account for her? (Don’t look for it).
Let’s delve into exactly why.
People might forget what we say, but they won’t forget Pixi’s cheeky wink.
Pixi isn’t just here for decoration; she’s the heart of our brand, bringing a human touch to the digital space and reminding our clients that real people are behind the screens, with real imagination.
Personality will get you into your target audiences’ wallets.
Trust us, digital marketing can feel a bit sterile. But we’re on a mission to make it anything but soulless. Pixi is our way of saying, “Yes, we know our tech, but we’re also human beings who like a bit of fun.” With Pixi, we create a little more trust because people feel like they’re getting to know the real us — the lighthearted, knowledgeable marketing team that’ll get you results and a few laughs along the way.
Social media needs it. Your engagement will thank you.
Let’s be honest; social media marketing is better with a mascot. Pixi doesn’t just look adorable; she gets people talking, liking, sharing, and most importantly, remembering us. Mascots add a sprinkle of joy that increases engagement across the board. Whether Pixi’s popping up in an Instagram Story or sneaking into our email marketing, she’s designed to make every interaction just a little more memorable.
It’s simple but effective marketing.
We’re big fans of keeping things simple, and Pixi helps us break down even the most mind-boggling concepts in ways that everyone can enjoy. With Pixi around, we get to take our expertise and make it approachable. Think of her as a friendly translator, turning tech jargon into something even your nan could understand.
So, all in all, and the biggest piece of advice you should take away from this blog: a mascot bridges the gap between the technical and the personable, the professional and the fun. A mascot like Pixi works wonders by humanising our approach, making us more approachable, and helping us connect with our audience on a deeper level.
And if you think a mascot only works for big brands, think again. Pixi proves that even small businesses can harness the power of personality to stand out and engage with their audience.
So, next time you’re wondering how to spice up your marketing, think about introducing a mascot — you might just find that the right character makes all the difference.
