Bigfoot Grooming

The Company

Bigfoot Grooming is a premium, handcrafted beard care brand based in Wales, trusted by over 25,000 customers across the UK. With a growing range of beard oils, balms, butters, fluffs, washes, and growth serums, they had the product – they just needed the right paid strategy to scale them. The goal was simple: turn ad spend into real revenue, consistently.

The Kick-Off

  • Google & Meta campaigns launched to drive direct product sales
  • Full creative and copy production handled in-house
  • Dual-platform strategy targeting both high-intent search buyers and interest-led social audiences
  • End-to-end tracking and reporting set up to measure true return on every pound spent

The Results

So Far…

5% Conversion Rate on Google Ads
165.28% ROI across Google & Meta
2.7x ROAS across Google & Meta
Full-funnel coverage from awareness to purchase